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If you change the cell's backgroundView property, the chances are you'll also need to control the way the cell is highlighted when it's selected.
Cell selection is controlled by UITableViewCell's selectionStyle property – this can be in one of three states:
UITableViewCellSelectionStyleNoneUITableViewCellSelectionStyleBlueUITableViewCellSelectionStyleGrayWhen the selectionStyle value is set to None, there are no visible changes, but the other two causes the cell's background to appear to be filled with a solid color.
The cell also has two background views that sit behind the contentView – backgroundView, which is shown by default; and selectedBackgroundView, which sits between backgroundView and contentView (and isn't displayed by default).