10. Project Launch: Hello, world

Launching the product is what you’ve been waiting for. The energy, planning, thinking, and executing have been leading up to this culminating moment. After your team takes care of a few remaining details, you’re ready to launch.

In this chapter, we’ll discuss

• Handoff: Passing the client the baton

• Last call: Team review and approval

• Launch: 3, 2, 1...Blastoff

Whether it’s a three-week project or a two-year project, the team has invested time, energy, and hard work into bringing the goals and technology together to create a successful digital solution. The emotions and pressure that built up throughout the project are at an all-time high as launch day approaches.