4. Communication: Right message. Right medium. Right time.

There are countless ways to communicate with team members and stakeholders, from email and documents to meetings and calls. An effective project manager wrangles all that can be said in any number of ways into what needs to be said and delivers it in the best way possible.

In this chapter, we’ll discuss

• What good communication looks like

• The common types of communication and what they’re good for

• Best practices

All projects require communication. What’s different about interactive projects? There’s a wide range of personalities and stakeholders involved—from the IE6-hating developer to the executive requesting “the next Facebook.” Not only that, there are opinions, requirements, restrictions, and requests coming from all of them.