Types of communication

Understanding why and when to communicate with the team is critical to doing it effectively.

Transactional vs. relational

The purpose of project communication can be broadly categorized by two intentions: to exchange information (transactional) or to build relationships (relational). Knowing which category your information falls into will determine which mode you use to communicate it (Figure 4.1).

Figure 4.1. The differences between transactional and relational communication and common scenarios in which to use each.

YEAH, BUT...How can I execute relational communication if I don’t have access to the client?

GLAD YOU ASKED...If you’re in an organization where project managers can’t connect with the client directly, contact the account manager with the same messages you would send the client. From there, suggest that you both reach out—or just the account manager, if that’s more appropriate for your workplace.