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9. Project Staging: Feedback and fine-tuning > Stage: The dress rehearsal

Stage: The dress rehearsal

The stage version is a fully functional version of the end product that the client tests and reviews (Cheat Sheet 015). It’s the client’s opportunity to evaluate the end product based on their expectations, in a process called user acceptance testing (in this case “user” refers to the client, not the end user).

Present the stage version

For the client, and for the team, this is an important moment. Treat it with care and really think about how to present the product to the client.

Consider Tiffany’s. (Yes, that Tiffany’s.) Sure, they have nice jewelry, but a big part of the experience is that signature blue box with the white ribbon. Think about how to make the presentation of the stage version a “blue box” moment. Doing so acknowledges the hard work of the team and the investment of the client.


  

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