224 Achieving results and realising benefits Critical success factors for change There are many factors which contribute to the success of change. Some of the most important factors that lead to successful changes are: · The change has a clear direction that is relevant and widely understood. · There is an accepted need for change and an associated sense of urgency to change. · There is a consensus that the particular change being pursued is a good way to achieve the outcome desired. · Active, visible leadership and sponsorship for the change exists at a sufficiently senior level. The behaviour of senior managers and executives is consistent with change. · HR policies and the performance management system are consistent with the change, and people are rewarded for acting in a way that is in harmony