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Chapter 6: Align with the Client > Why Alignment Is Important

Why Alignment Is Important

In just about every way, proper alignment provides a higher level of execution. If you consider an automobile with one tire slightly off—or even a grocery-store shopping cart that has one squeaky wheel—you can understand what misalignment feels like. No matter how good the other three wheels are, how new, how perfect, they’re limited by the one that isn’t. The person trying to push that shopping cart through the parking lot is in for a rude surprise.

When everyone on the team is aligned, which means literally pointed in the same direction, then the team can operate at a totally different level than they did in the past. The shopping cart now speeds downhill instead of careening off to the side. Complex issues become minor annoyances, and minor annoyances disappear.


  

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