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Beyond Customer Service: Managing for Maximum Results
By: Richard F. Gerson, Ph.D.
Publisher: Crisp Learning
Pub. Date: 1998
Print ISBN-10: 1-56052-461-8
Print ISBN-13: 978-1-56052-461-8
Pages in Print Edition: 120
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Overview
This book can help you and your organization go beyond customer service to retain and satisfy established clientele. Within this self-study guide are 50 useful tips to increase customer satisfaction, generate meaningful feedback, and develop loyalty.
Coverage includes—
To explain how good customer service can expand beyond the immediate sale
To provide insights into the needs and expectations of customers
To show how to retain customers through employee training and effective communication
To provide examples of quality customer service
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Table of Contents
