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This book can help you and your organization go beyond customer service to retain and satisfy established clientele. Within this self-study guide are 50 useful tips to increase customer satisfaction, generate meaningful feedback, and develop loyalty.

Coverage includes—

  • To explain how good customer service can expand beyond the immediate sale

  • To provide insights into the needs and expectations of customers

  • To show how to retain customers through employee training and effective communication

  • To provide examples of quality customer service

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