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The Six Sigma Business Scorecard and the Business Performance Index (BPIn) establish a system of key measurements that can help businesses maximize their profitability. Utilizing the Six Sigma Business Scorecard for profitability requires an understanding the common measurements used in the business world today. The Dow Jones Industrial Average (the Dow) is a well-known business performance index that is influenced by the listed companies' performance as well as the perception of its shareholders. In reality, the Dow represents the performance of sample companies that represent the U.S. stock market.