18.4. Web Site Developer

By improving an existing web site, the web site developer was able to increase traffic, directly affecting return traffic and time on site. These metrics were compared to a baseline taken on the web site developer's start date and compared on a quarterly basis. The most critical metric for evaluating the web developer's ROI was increased sales through the web site improvements. Complications did arise because the improvement of the web site was shared by the marketing team, and sales were impacted by the sales team; however, there was a clear correlation to the web improvements and increased sales, which impacted the RPE and therefore the hiring ROI.