Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Acknowledgments

Acknowledgments

This book owes a great debt to many people who shared their insights and experiences on this rapidly changing frontier of business. It is these executives and researchers who are living with the challenge of the centaur, thinking about and wrestling with the issues that are pointing the way to the future of convergence marketing. There are too many to fully acknowledge here, although many are noted in the text. In particular, the many people who gave of their time and energy to create and support the Wharton Fellows in e-business. The speakers, faculty and fellows themselves, working on a co-production model, contributed greatly to the insights that inform this book.

We would like to thank our colleagues and reviewers who offered feedback on the manuscript and added so much to the book. We benefited greatly from thoughtful comments by Tim Amber, Steve Andriole, Susane Berger, Jacques Bughin, Candice Carpenter, Colin Crook, Louis Columbus, Peter Drucker, Pete Fader, Neal Goldstein, Mark Goldstein, John Hagel, Mikko Kosonen, Phil Kotler, Malcolm MacDonald, John McGuire, Bruce Newman, Arvind Rangaswamy, Mohanbir Sawhney, Tom Siebel, Russ Weiner, Al West, and YY Wong.

Our editors, Tim Moore and Russ Hall, demonstrated passion, involvement and relentless enthusiasm for the project that helped carry it ever forward and greatly improve the manuscript in the process. Our tremendous thanks to editorial and production supervisor Kathleen Caren and her team for transforming a rapidly changing manuscript into a polished book.

We are grateful for the skilled and indefatigable assistance of Michele Faulls, David Thomas, Mary Kaiser, and Martha Vollmer in our offices for their direct assistance in many aspects of this project, and in keeping the world at bay while we focused on this book. We also are thankful for the research assistance of Archana Vemulapalli.

Finally, this book would never have come into being if it had not been for the enthusiasm of our wives, Dina, Faegheh (Fawn) and Cindie, who put up with the "convergence" of this project into our lives, as it intruded into countless nights and weekends. We are very grateful for their partnership and loving support.

—YJW

—VM

—REG

September 2001

  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint