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NOTES

1.Pew Internet & American Life Project Survey, November-December 2000; May-June 2000; July-August 2000.
2.Trout, Jack. Differentiate or Die, New York: John Wiley & Sons, 2000.
3.Bradlow, Eric T. and David C. Schmittlein, "The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines," Marketing Science, Vol. 19 No. 1 (Winter 2000), pp. 43-62.
4.Discussed by Steve Andriole at the Wharton Fellows in e-Business program, Philadelphia, May 11, 2001.
5.Roderick, Daffyd, "File it Under Sharing," Time, June 4, 2001, p. 58.
6.Lotozo, Eils, "Love at First Byte: Personal-Ad Web Sites Booming," The Philadelphia Inquirer, April 20, 2001, p. A-1.
7.More powerful preference models are being developed that make more accurate recommendations than collaborative filtering. See, for example, Ansari, Asim, Skander Essegaier and Rajeev Kohli, " Internet Recommendation Systems," Journal of Marketing Research, Vol. 37 (August 2000), pp. 363-375.
8.Chircu, Alina M. and Robert J. Kauffman, "Show Me The Money: Comparing the Business Value of Traditional and Electronic B2B Procurement Systems," working paper, Carlson School of Management, University of Minnesota, 2000.
9.Hoch, Stephen J., "Combining Models with Intuition," Wharton on Making Decisions, Stephen J. Hoch and Howard C. Kunreuther, eds., New York: John Wiley & Sons, 2001, pp. 81-101.
10.Urban, Glen L., Fareena Sultan, and William Qualls, "Design and Evaluation of a Trust Based Advisor on the Internet," Working Paper, July 19, 1999, MIT, http://ebusiness.mit.edu.
11.Shriver, Jerry, "Las Vegas Diners Mull Wine Selection Digitally," USA Today, June 29, 2001.
12.Pugh, Tony, "Online Medical Advice is Incomplete, Study Says," Austin American-Statesman, May 23, 2001.
13.Wingfield, Nick and Matthew Rose, "Amazon Plans to Charge Publishers Fee for Online Recommendations," The Wall Street Journal, February 7, 2001, p. B-1.



  

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