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    Chapter 1. Everything You Know About Publishing Is Wrong

    Chapter 1. Everything You Know About Publishing Is Wrong

    The secret of web success

    It’s an information overloaded world

    Traditional publishing sucks

    The alternative sucks 30,000 times more

    Organizations are awful at publishing content

    Everything you know about the Web is wrong

    Just what is publishing?

    Time-to-publish

    The organization as university

    Know your reader


      

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