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What Psychology Really Is

Science, at its heart, is very practical. Philosopher George Santana described science as “nothing but developed perception, interpreted intent, [and] common sense rounded out and minutely articulated.” Science helps us understand the whys and wherefores of what we observe. The science of mind and behavior is psychology.[1]

Compared to rhetoric, psychology is very young. The field’s piles of research, however, offer a wealth of insight into what influences our minds. For our tour, I’ve selected four principles important to web content.


  

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