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Chapter 1. The AGENDA for Social Busines... > (Social) Network Your Business Proce...

(Social) Network Your Business Processes

This workstream is focused on reviewing existing business processes to determine how social techniques can streamline certain processes, open certain processes for reuse, redesign inefficient processes, and provide a better collaborative experience inside of certain processes. This means interacting with your customers, clients, and employees by integrating social tools into your processes.

When I refer to “processes,” I’m talking about more than just marketing processes here. At IBM, we have socially enabled our HR processes. Most IBM employees would pitch a fit if we tried to take away their access to w3.ibm.com. W3 is our intranet filled with communities of subject matter experts. It’s been a central element in our social transformation. With three out of four of our employees firing it up every day, it unites us. We wouldn’t be socially enabling our HR processes if it didn’t increase our employee retention rate and increase their overall job satisfaction. To share just one statistic: Every 1% improvement in top contributor retention in our software division saves over $50 million.


  

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