Engage Through Experience

Engagement is about reaching your audience in a way that compels, inspires, and drives transparency. Research shows that engagement is highest when connection is made interactive and identifying or personal. An integrated approach is also essential in being consistent to your client. For example, at IBM we have a Social Business manager for a particular category or brand who orchestrates the multiple channels and messages for a consistent and coherent brand image. A Social Business manager is a person whose role it is to lead a company’s transformational initiatives which empower employees to deliver business value through sharing their expertise across the social web. The Social Business manager plays an active role in the community, enga....