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Get Bold: Using Social Media to Create a New Type of Social Business
By: Sandy Carter
Publisher: IBM Press
Pub. Date: September 11, 2011
Print ISBN-10: 0-13-261831-1
Print ISBN-13: 978-0-13-261831-1
Web ISBN-10: 0-13-261842-7
Web ISBN-13: 978-0-13-261842-7
Pages in Print Edition: 288
Subscriber Rating:
[1 Rating] Subscriber Reviews
Overview
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?
Get Bold offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s "AGENDA" you can boldly take your business forward:
Attract and engage customers with exceptional brand experiences and personalized interactions across touch points
Achieve targeted savings and increased revenue
Improve customer insight
Outpace your competition and accelerate growth
The author provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and case studies.
Subscriber Reviews
Average Rating: 
Based on 1 Rating
"Adjunct Instructor and consultant" - by Jack Wagner on 05-OCT-2011
Reviewer Rating:
Outstanding book. An excellent perspective on the use of social media and what business processes need to change to be benefit from such tools. This takes the discussion that was started in Wikinomics and moves it to a new level. A more realistic and business focused level and one that everyone should understand. I am going to be integrating this message into the courses I am teaching at NJIT in the School of Management.
Excellent material and the AGENDA business model is right on the money.
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