The Top Five Ways Businesses Use LinkedIn to Generate Leads

There are five key ways businesses use LinkedIn to generate leads. But before we talk about how people use LinkedIn for business, let’s talk about why they use LinkedIn for business:

• If you’re a consultant, you probably want to connect with prospective clients to keep them aware of your experience and services. LinkedIn is perfect for that.

• If you’re in marketing for a B2B company, you might want to let prospective customers know when you’ve launched a new product or service they should know about. LinkedIn is perfect for that.

• If you’re a salesperson, you might want to do some research on the person you’re about to cold-call so you can know their hot buttons. LinkedIn is perfect for that.

• If you’re someone looking for a job, you might want to expand your circle of business contacts so you can stay in front of more prospective employers. LinkedIn is perfect for that.

• If you’re an entrepreneur, you might want to stay in touch with prospective customers in order to keep your sales funnel full. LinkedIn is perfect for that.

• If you’re in any business, you might want to stay in touch with existing customers and future prospects. LinkedIn is perfect for that, too.