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10. Nordic Countries > Common Mistakes

Common Mistakes

The most common mistake marketers make is to think that the Scandinavian market is all the same—that the similarity of the languages means all Scandinavians think the same. In reality, the languages are not the same, nor are the cultures.

Another common mistake is to assume that Scandinavians use English primarily. Though English is taught in most schools there from an early age, all the Scandinavian countries have their own individual languages, although Danish, Norwegian, and Swedish all have common linguistic bases. The odd one out is Finnish, which has closer ties to Hungarian and Turkish than any of the other Nordic languages.

“Getting B2C lists in the Nordic region is close to impossible, and if do you get them, it is very likely that they are illegal...”


  

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