Pay-Per-Click

Google AdWords is the biggest search advertising media and the most likely to be seen by your target audience. There also are some local networks that you might want to look at, such as Scandinavian AdNetworks.

Until recently, these local networks were closed to the outside world, but as we have seen in China with Baidu and in Russia with Yandex, the focus has increased toward international advertisers and providing English-language support. Scandinavian AdNetworks allows you to create an account and then use that account to manage your creative advertisements, advertisements’ location, budget, and so on (see Figure 10.8).

Figure 10.8 Creating an account with Scandinavian AdNetworks is easy, and English is accepted as the user interface language for your account management.