Search Media in the Netherlands

As you can see in Table 11.3, Google has near total control of the market in the Netherlands. Among other search engines, only Bing has more than a one percent share of market.

Table 11.3 Search Engine Market Share—Netherlands

Although the Netherlands might not be the biggest market, the people do use search engines heavily. As you can see in Table 11.4, the largest, most-visited sites are search engines or social media sites.

Table 11.4 Most Visited Sites in the Netherlands

There have been some changes over the past years. Local players such as Ilse (see Figure 11.2) used to have some market share but lost almost all of it to Google, as seems to be the trend throughout Western Europe.

Figure 11.2 The Dutch search engine ilse.nl.