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11. Netherlands > Pay-Per-Click

Pay-Per-Click

As in many of the European nations, Google is in the lead with close to 98 percent of the market share, so penetrating the market with PPC should be easy. You can set up a Dutch campaign in your Google AdWords account and use location targeting to display your ads in the Netherlands, based on postal codes or defined location by drawing on maps.

Google Trends and the Google keyword tool are great research tools for finding Dutch keywords. If you are using Google Translate to assist with evaluating keywords and how their cost-per-click and click-through rates will affect the daily budget you have set for your campaign, remember that Google’s translation will be acceptable, but it is not likely to understand slang usage. Local slang may draw more clicks and larger expenditure, depending on their cost.


  

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