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14. Italy > Most Common Mistakes

Most Common Mistakes

Italians are fond of good looks and elegance. Keep this in mind at all times when you are planning your website. Thorough and complete localization is a must. Remember Italians aren’t very good with English and foreign languages in general. Unless you are targeting a very specific and technologically advanced market segment, your web presence must be in Italian. In this respect, Italians are very much like Germans in that TV shows in their countries are not dubbed in English, but only subtitled, unlike in most other northern European countries. This means English is not as easily learned as a “native” second language for Italians as it is for many Europeans.

Italian itself is a complex and very colorful language with difficult verb conjugations and long individual phrases. To be sure your website and search advertising messages are clearly understood, have your website localized by reliable professionals.


  

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