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14. Italy > Organic Search

Organic Search

The basic rules for properly achieving organic visibility on Italian search engines are fundamentally the same as in the United States. Despite the similarities, those approaching the Italian market may find it hard to implement web marketing strategies. Experience has taught us that foreigners can find it difficult to establish a network of contacts among the market in Italy of many small search engine optimization specialists (SEOs) and only a handful of structured web marketing agencies. The difficulties of working with SEOs who are often individualistic with an artistic vein may create misunderstandings that can founder partnerships. Remember, Italians aren’t very good at speaking or writing English, so it is important to be clear about your intent and goals, and make sure you are clearly understood, whether you are communicating in Italian or English.


  

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