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15. Canada > Public Relations
Public Relations
Online public relations is quite mature in Canada, both for English and French. Tools such as Marketwire and PR.com work well there, as they do in the United States. When we searched for online PR services in Canada, we found a lot about “Application for a Permanent Resident Card (PR Card)”—not to be confused with “public/press relations.” There are good local channels such as Newswire.ca, which has the ccTLD and is hosted in Canada and therefore likely to get good ranking in Google.ca (see Figure 15.7).
Figure 15.7 Distribution through Newswire.ca is picked up by Google News.
