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16. Brazil > Organic Search

Organic Search

When you’re optimizing for Brazilians, the Google Webmaster guide is a good benchmark of what you should and should not do. Localized links are a key factor and, on top of that, localized content in Brazilian Portuguese. The domain should include a country code top-level domain (ccTLD) such as .com.br.


image Note

The extension in Brazil can and often does include a “com.br” rather than “.br” alone.


With well over 100 million Web users expected in this decade, Brazil is likely to be one of the leading countries online. Google is likely to roll out algorithmic changes more rapidly in Brazil. For this reason, your best bet is to stay current with Google best practices, as you do for U.S.-targeted sites. In short, sloppy search engine optimization (SEO) tactics you may have been getting away with elsewhere might not fly in Brazil, any more than they do in the United States or United Kingdom, especially as Google refines its efforts to reduce clutter in its index.


  

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