Search Marketing Tips for Brazil

• The Brazilians speak Portuguese, not Spanish, and their own version of Portuguese at that.

• Brazilians use social media heavily, especially Orkut, Twitter, and IM, with Facebook gaining ground. Consider those platforms for your messaging.

• When marketing consumer products or services, keep in mind women represent more than 50 percent of all users on social media sites and users of collective purchasing sites.

• Use press releases to seed content, and it will often reach sociable Brazilians though their networking sites.

• Likewise, optimizing video for YouTube is a big opportunity in Brazil.