Online PR

Online PR is kind of a dark horse in South America because it is not as developed as in North America and Europe. We have seen some good results by just anticipating that reporters in South America will pick up our news using Google Alerts. A low-cost approach is to write a press release in localized Spanish and send it online. To make this “drift-net” approach (as in you throw out the net and see what it brings) work, write original, high-quality, keyword-researched content and send it out optimized for Google universal results pages.

We mentioned that services such as Marketwire and eNewsPR come in handy for direct-to-media distribution. Both Marketwire and eNewsPR offer localized translations and have a good set of online assets that can be used to boost visibility in Spanish-speaking Latin America. Using either, you can reach the inbox of major newspapers, magazines, websites, and news agencies, as well as local, regional, and national television and radio networks in the countries profiled here.