Search Media in Singapore

Google Singapore (see Figure 19.1) led the search field in 2011 with 146 million searches and just shy of 73 percent search market share. Google Singapore was followed by Yahoo! with 39 million searches and 11 percent of the search market share (see Figure 19.2). Baidu.com trailed Google and Yahoo!, with 8 million searches and less than half a percent of search market share. The searches conducted on Google were the most prolific, with more than 79 searches per single user per month.

Figure 19.1 Google Singapore comes in four languages, displaying results depending on the language used for the query.

Figure 19.2 Yahoo! Singapore is English only.

Table 19.3 shows the percentage of the search market owned by each of the search players in Singapore.