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Most Common Mistakes

The main mistake that marketers make about the MENA region is relying too heavily on the expectation that those online will respond to English. Even though English is quite widely spoken in the region and on some platforms used more, Arabic has the most potential for reaching the widest audience in the region. In the past, the majority of global companies were observed to be importing English-only keywords to target the Arab world on the assumption that customers there could easily search on Arabic language sites and find what they wanted in English. This assumption was disproved in subsequent research showing that Arab Internet users prefer to search using keywords in Arabic. Using Arabic is especially important if you are targeting users....


  

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