Pay-Per-Click

Yandex services pay-per-click (PPC) advertisers on Yandex Direct, which will look quite familiar if you have advertised using Google AdWords or Microsoft adCenter. To find your keywords, you can check estimated search volume for any keywords/phrases in any region using Yandex Wordstat (see Figure 5.6). It provides keyword suggestions together with monthly search volumes.

Figure 5.6 In Yandex Direct, you can place pay-per-click ads in Yandex search results pages. (See http://direct.yandex.com.)

Like Google, Yandex offers several types of placements and several types of targeting, as well as exact match and phrase match. The variety of placements offered includes Yandex Search, partner search sites such as Bing.ru, Yandex advertising network, and catalog and market pages (see Figure 5.7). You will find a lot of detailed information at the Yandex Direct Help site (see http://help.yandex.com/direct).