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5. Russia > Organic Search

Organic Search

Yandex rates websites with a system called a “citation index,” which ranges from 0 to 150,000 to indicate how trusted a site is. This system is similar to Google’s “Page Rank.” The higher a website’s citation index, the more authority it has (see Figure 5.8).

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Figure 5.8 Yandex Advertising Network (YAN) is a group of high-quality websites that display ads served by Yandex Direct, similar to Google AdSense. Source: Yandex.

In 2010, Yandex reached outside its native Russian language and started indexing websites written in Latin alphabet–based languages as well as those written in the Russian Cyrillic character set. At that time Yandex indexed more than 4 billion pages in languages based on the Latin alphabet, accounting for about 15 percent of all searches on Yandex; the majority of these pages were in English. Still, Yandex search prioritizes Russian-language websites before Latin-alphabet sites, unless the global search filter option is used. Yandex also offers its searchers the ability to translate from English, French, German, Italian, and Spanish.


  

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