Search Media in Germany

As you can see in Table 7.1, Google holds 94 percent of the German market, according to Webtrekk. By way of competitors, only Bing and local site T-online can claim more than 1 percent of the market.

Table 7.1 Search Engine Market Share: Germany

The other major players count for 1 percent or less. Moreover, both T-online and Web.de are powered by Google, giving the global search giant a total market share close to 96 percent. For better or worse, this means Google should have your undivided focus when targeting Germany.