Search Marketing Tips for Germany

• Be as German as possible on your website to win the trust of German users. Use the German top-level domain and write your content in German. Beef up your “About Us” and privacy pages.

• Allow for longer key phrases in German for your tags and text ads, and plan to use many more one-word long-tail variations than you would in English.

• Unleash all your top tactics for the German search market because your competition there is expertly skilled at SEO and PPC.

• Focus on the quality of your products rather than low prices to impress German online shoppers.

• Budget funds to pay for reciprocal links exchanges with German webmasters. However, don’t confuse this practice with mass buying of links from large networks.