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    8. South Korea > Pay-Per-Click

    Pay-Per-Click

    The only really effective way to penetrate pay-per-click (PPC) advertising in South Korea is via Yahoo! Korea’s Overture because it partners with both Naver and Nate and also shows ads on Yahoo! Korea, Paran, MSN, HanaFos, and DreamWiz. Even at that, opportunities for foreign sites to advertise on Naver and Daum are limited to one or two listings from Yahoo! Korea, among as many as 50 on a typical results page. To place more PPC ads, your business must have a location in South Korea.

    Even using Yahoo! Korea, you need someone who speaks Korean, as Figure 8.6, translated by Google, shows.

    image

    Figure 8.6 Probably the most useful thing on this translation of the Yahoo! Korea Search Advertising information page is the Customer Service button.


      

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