Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results > C. Internet and Search Engine Usage By Country > North America

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• Bermuda has a population of about 68,265.

• Internet usage was about 54,000, or 79.1% penetration in 2010.

• User growth from 2000 to 2010 was about 116%.

• Google’s market share was about 80.59%, followed by Bing (11.79%), and Yahoo! (6.96%) in August 2010.

• Canada has a population of about 33,759,742.

• Internet usage was about 26,224,900, or 77.7% penetration in 2010.

• User growth from 2000 to 2010 was about 106.5%.

• Google’s market share was about 92.93% in August 2010, making it Canada’s leading search engine.

• Bing and Yahoo! have less than 4% on the Canadian market according to StatCounter.

• Search Engine Market Watch lists Google with only 82.72% (Google.com and Google.ca) market share in July 2010 and Bing with 5.98%.

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