16. Brazil

Brazil is the fifth-largest country in the world in both area and population. With nearly 76 million Brazilians online, Brazil is also the fifth-biggest country in Internet usage and growing fast. According to the International Telecommunication Union, nearly 38 percent of the nation’s population was online in 2010. A June 2010 study by comScore found that nearly 73 million of about 200 million Brazilians use the Internet. This is up from about 5 million users in the year 2000. That’s a growth rate of 1,360 percent in the decade.

Brazilians also spend a good deal of time online—about 1,500 minutes per month, which is consistent with the average online time in Britain. While online, the average Brazilian looks at about 2,500 pages. Brazil ranks fourth worldwide for monthly page views per user, totaling about 33.4 billion viewed pages in 2009. Sixty percent of Brazilian Internet users identify themselves as “heavy users.”