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    Contents at a Glance

    Contents at a Glance

    Introduction

    1 Can You Afford Not to Think Globally?

    2 Common Territory: Search Marketing Without Borders

    3 China, Hong Kong, and Taiwan

    4 Japan

    5 Russia

    6 United Kingdom

    7 Germany

    8 South Korea

    9 India

    10 Nordic Countries

    11 Netherlands

    12 France

    13 Spain

    14 Italy

    15 Canada

    16 Brazil

    17 South America: Spanish-Speaking Markets

    18 Mexico

    19 Singapore

    20 Middle Eastern and North African Countries

    A SEO/SEM Resources

    B Google Countries and Domains

    Index

    Online Appendix C Internet and Search Engine Usage by Country


      

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