Praise for Global Search Engine Marketing "If you're planning on having a web presence outside your country, then this book is absolutely essential to have on your desk/e-reader. Kennedy and Már Hauksson have done a fantastic job detailing the intricacies of marketing online to the people of different nations around the world. Whether you're planning on selling your products in Prague, Pretoria, or Patagonia, or if your plan is to become the worldwide leader in online news, this book gives you the tools you need to succeed." --Simon Heseltine, Director, AOL Inc. "With today's continued spiral into complexity of search marketing around the world, and the huge opportunity that global markets represent, large enterprises and aspiring small companies alike cannot afford to get multinational, multilingual search engine marketing wrong. There have been clear examples of websites and companies ignoring multinational factors with dire results from lack of visibility to compete reversal of fortune. What Anne Kennedy and Kristján Már Hauksson have given us in this seminal book is the first real roadmap and guide as to how to get it right. The detail and accuracy of the strategies presented are both proven and critical to your success across the globe. Whether you are a website manager or CEO, 2 people or 200,000,