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Maximizing Lead Generation: The Complete Guide for B2B Marketers
By: Ruth P. Stevens
Publisher: Que
Pub. Date: July 05, 2011
Print ISBN-10: 0-7897-4114-8
Print ISBN-13: 978-0-7897-4114-1
Web ISBN-10: 0-13-274865-7
Web ISBN-13: 978-0-13-274865-0
Pages in Print Edition: 224
Subscriber Rating:
4 [1 Rating]
Overview
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more:
Linking lead generation and management to salesforce productivity
Building a marketing database that offers real competitive advantage
Identifying the media that work today - and avoiding the ones that don't
Developing and executing highly-effective campaigns, step-by-step
Achieving excellence in response planning and management
Qualifying leads: Separating wheat from chaff
Using new Lead Nurturing techniques to convert "duds" into "diamonds"
Tracking campaign results and demonstrating value
Anticipating the fast-evolving future of lead generation
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Table of Contents
