Comparing Personal and Business Facebook Pages

Your Facebook business presence has a number of moving parts, which all relate to each other. This book’s lessons go into detail on all of them. The following is a brief look at the concept of a personal Facebook Page, and then a popular business fan page is dissected in comparison.

Your Personal Facebook Page

You should have a personal Facebook Page before creating a business Facebook presence. Why? Because it’s very difficult to create an effective Facebook business presence if you don’t know how Facebook works for its users. In fact, if you’re not a user yourself, you may well make “tone deaf” mistakes in how you present your business online.