Tracking Results—Measuring Marketing ROI

One of the most important tasks is tracking the successes and failures for each marketing initiative, campaign, and so on. You will better understand the most effective ways to promote your app to your audience, therefore allowing you to maximize your marketing dollars. Learn how to track results:

• Build tracking mechanisms into your marketing pieces if possible. If you have users registering on your product website, have them use a particular “coupon code” or “tracking code” that they enter on your registration page. This will allow you to determine if a certain campaign is generating results.

• Send users to a landing page on your website and track hits using Google Analytics.

• Add mechanisms to your product website to track unique hits for each page and links within your site—understand where website traffic is coming from and what people are viewing when they get to your site.

• Analyze leads and sources by revenue.

• Track sales by lead source.

• Compare total app sales from Apple’s stats to conversions from your product website.

• You will be able to identify if your website is producing more sales than the App Store by itself.

• If your website is converting less than the App Store on its own, you need to work to improve your website hits and conversion rates.