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Part I: Your Marketing Message > Building Your App’s Total Message
5. Building Your App’s Total Message
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Some people think marketing your iPhone/iPad app consists of doing a little advertising and a press release. Actually, marketing your app, especially if you want to see steady and consistent sales from the App Store, requires that you do a number of things very well and over a period of time. I call this group of marketing activities creating your app’s “total message,” and it includes every aspect of your marketing effort, from how you name your app and the icons and graphics you display, to your product website and App Store wording. Table 5.1 lists the components of the “Total” app message. Check each category and give yourself a grade that reflects your progress in each area. All the activities listed in Table 5.1 are a means of communication and can help you convey the value of your app and its unique qualities to your buyer. You may not fail to sell your app by not doing them, but your odds of success are much higher than if you sit back and do nothing. |
The more complete your total message, the more likely someone will like what he or she sees on your product website and the App Store and then buy your app. When people visit the App Store online or from their phones, they are either simply browsing for something fun to download or they are searching for a specific type of app.
