<TITLE> Tags

We’ll work our way down from the top, starting with your page’s title. The title is the text that appears in the title bar of a web browser; the title should present your page’s official name and provide a glimpse to its content. It’s also an effective place to use your chosen keywords.

That’s because the page title is one of the first places that search crawlers look to determine the content of your page. Crawlers figure that the title should accurately reflect what the page is about—for example, if you have a page titled “Accounting Services,” the page is most likely about accounting services. Unless you mistakenly or purposefully mistitle your page, the search crawler will skim off keywords and phrases from the title to use in its search engine index. In addition, when your page appears on a search engine’s results page, the title is what the search engine uses as the listing name.