Using Specific Social Media

Given that each social network is unique, let’s look at how you can be using the big players in the social media world—Facebook, LinkedIn, Google+, and Twitter.

Using Facebook

Facebook (www.facebook.com) is the biggest social network, with more than 750 million users. Both B2C and B2B businesses have found success marketing on Facebook (see Figure 14.4).

Figure 14.4. A good example of a B2B Facebook page, from Salesforce.com. (Notice the links in the sidebar to Photos, YouTube, Twitter, Questions, and SlideShare.)

Here are some tips on how to best market to other businesses on Facebook:

• Create a page for your business—Not a personal page, but what some call a “fan” page. (Facebook just calls them, somewhat generically, “pages.”) This page is where all your posts (status updates) will appear, and can also host other content. Speaking of that other content...