Adapting Other Digital Media for Mobile

You need to examine your entire digital marketing arsenal with mobile use in mind. Anything you expect customers to access via the Internet has to be rethought in terms of mobile access, as well.

We’ve already addressed website design (which should also apply for your blog design) and email marketing for mobile. Let’s take a quick look at the other key digital marketing vehicles and see how mobile affects what you’re doing—and how.

Mobile Search Engine Marketing

Mobile search, of course, is traditional web searching conducted on mobile phones. The big difference between mobile and traditional search for B2B marketers is the importance of high search result rankings. Google and other search engines typically display 10 results on a web search results page; you can appear anywhere in the top 10 and still get a decent click-through rate. Mobile search results pages aren’t that long, however; on some devices, you might only see three or four results on a screen.