Migrating from Traditional Channels to Digital Channels

Here’s a question: Do all these new digital marketing channels supplement your existing B2B marketing efforts, or do they replace some or all of what you’re currently doing?

Because few if any B2B companies have unlimited marketing budgets (and, in fact, most have the expected budgetary constraints), it’s likely that as you add digital marketing tools to your mix you’ll need to conversely decrease your spending on some of your existing marketing activities. Think of it as a migration from traditional marketing channels to new digital marketing channels.

Which old school activities lead to which new school ones? It depends a lot on how many of your prospect and customers are online themselves, of course, but let’s take a quick look at the possibilities.