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2. Segmenting Your Audience > Why Audience Segmentation Is Important
Why Audience Segmentation Is Important
What is audience segmentation, and why is it important?
Audience segmentation, sometimes called market or customer segmentation, is simply the act of dividing your target audience into groups that share similar needs and demonstrate similar buyer behavior. This way you can target messages and even products and services to specific market segments, instead of sending the same general message and products/services to all potential customers.