The Bottom Line

After you’ve converted a prospect into a customer, you then need to retain that customer as part of your existing and (hopefully) active customer base. Although customer retention is traditionally a hands-on activity designed to build a strong personal relationship, you can enhance the retention process by using a variety of digital media, including your website, your blog, email, audio and video, interactive webinars, and social networks. You should also make sure that all your online retention activities are optimized for mobile users.