What Digital Media Are Less Likely for Loyalty Referrals?

As good as social networks are for the loyalty process, other digital media come up lacking; they just don’t have the community-building features you find in Facebook and Google+. Let’s face it, a passive website doesn’t do much to build relationships or encourage referrals (short of promoting any referral program you might devise). Nor do outbound marketing vehicles designed primarily for customer acquisition, such as search engine marketing and online advertising, have any effect at all on building relationships with existing customers. It’s just the way it is; when you’re focusing on generating recommendations and referrals, everything else pales when compared to social media.